During the May Day holiday, the national cultural tourism market experienced a strong recovery. With the core strategy of empowering cultural tourism through performing arts, Western Performing Arts Group rolled out a multi-pronged approach across different locations, advancing cultural tourism performance initiatives: In Qianjiang, Chongqing, the group successfully delivered the "New Rhythm of Chongqing · Enjoying Qianjiang" region-wide cultural tourism series; in Shennongjia, Hubei, it presented high-quality immersive productions on a regular basis; meanwhile, in Changji, Xinjiang, it commenced rehearsals for an original musical. Through diverse formats, the group injected artistic vitality into local cultural tourism markets.

In Qianjiang, Chongqing, the "New Rhythm of Chongqing · Enjoying Qianjiang" series, co-planned and executed by Western Performing Arts Group, featured "performances across the entire region, drama throughout the city, and full immersion in every view" as its core highlights. Breaking the boundaries of traditional festival events, the initiative integrated performing arts into the city's alleys, riverfronts, and old-town markets, transforming the entire city into an open, immersive cultural tourism theater.

The "Encounter Qianjiang in Chongqing · Music Moves Wuling" star-studded concert, meticulously crafted by the group, broke away from the conventional multi-artist concert format. Based on local cultural characteristics, a custom opening spectacle was created. With ingenious planning, high‑standard stage production, and a lineup of powerhouse singers, the concert lit up the night sky of Wuling. As evening breezes mingled with melodies, and glow sticks intertwined with starlight, nearly 20,000 spectators sang along in unison and reveled in the moment. This phenomenal musical extravaganza not only went viral on social media but also directly drove nearly 20 million yuan in consumption growth, becoming the most powerful engine behind Qianjiang's May Day cultural tourism boom.

Leveraging Qianjiang's "Old City Renewal" strategy, the group used immersive performances to revitalize the city's vibrant atmosphere. Former industrial factory buildings were transformed into intimate intangible cultural heritage (ICH) theaters, bringing ICH items from across the country indoors. Along the Wuling Waterfront, a fully integrated land‑water‑air live performance was staged, featuring water curtain light shows, ICH fire pot performances,水上 flyers (hydroflight shows), bamboo raft night tours, and street dance performances of "Song of Wuling" – creating a true "scene at every step, drama around every corner." Visitors could experience the unique charm of Wuling culture as they walked through the city.

The event also upgraded two core venues: the Changsheng Bridge Aesthetic Market and the Old Tobacco Factory ICH Grand Bazaar. Deeply integrating ICH exhibitions, Suzhou pingtan storytelling and ballad singing, shadow puppetry and puppet shows, street art parades, creative crafts, local delicacies, and waterfront experiences, the event attracted a total of 1.18 million visitors. Among these, the ICH Grand Bazaar alone drew 800,000 participants, with out‑of‑town visitors accounting for over 65%. The synergy across diverse business formats drove a doubling of revenue for surrounding merchants. Concurrently, the "Ten‑Thousand‑Person Chicken Gizzard Banquet" sparked a culinary craze. The Zhuoshui Scenic Area received 271,000 visitors during the holiday, and cultural tourism consumption across the region continued to climb.

Empowered by the region‑wide performing arts initiative, Qianjiang's cultural tourism market achieved remarkable growth. Ticket purchases, ticket revenue, and secondary consumption revenue of A‑level scenic spots in the district increased by 55.8% and 53% year‑on‑year, respectively. The total online exposure of the event exceeded one billion views. Mainstream media outlets such as CCTV and People's Daily provided sustained coverage. Qianjiang's urban cultural tourism identity – "Vibrant Old Town · Music‑Driven Wuling" – became a breakout hit.

To ensure the smooth and safe running of the Qianjiang events and enhance the visitor experience, Western Performing Arts Group coordinated the entire chain of work, including master planning, performance execution, promotion and audience attraction, and service support. In collaboration with the Qianjiang District, the group facilitated thoughtful measures such as free district‑wide public transport, green travel corridors, and civil volunteer services, while optimizing dynamic traffic management and crowd flow. The result was an event characterized by "high popularity, vibrant consumption, good order, and excellent reputation."

In Shennongjia, Hubei, Western Performing Arts Group empowered the local May Day cultural tourism market through high‑quality performances. The large‑scale premium cultural tourism production Mysterious Shennongjia continued to be staged at the Yandi Grand Theater. Featuring an immersive live stage that recreates the vast, mystical beauty of ancient forests, the production uses stunning three‑dimensional sets, poetic and evocative performances, combined with beautiful petal imagery and atmospheric lighting, to instantly transport audiences into a primeval wonderland. Visitors immerse themselves in the natural charm and thousand‑year legends of Shennongjia. Before each show, performers, dressed as forest spirits, interact and play with the audience, taking photos and creating a warm, lively atmosphere both inside and outside the theater. The integration of ecological beauty and holiday vitality has made the show a shining highlight of Shennongjia's May Day cultural tourism.

In Changji, Xinjiang, Western Performing Arts Group's original large‑scale historical frontier musical Beiting · Gazing at Chang’an underwent intensive rehearsals at a local theater during the May Day holiday. Based on the true story of Tang dynasty soldiers and civilians who held the Beiting garrison alone for thirty‑five years, the musical focuses on themes of family and national devotion, ethnic integration, and the indomitability of civilization. The rehearsals refined details of the production and optimized stage presentation, laying a solid foundation for the upcoming peak cultural tourism season. This high‑quality original production is set to elevate the performing arts offerings and cultural tourism experience in the frontier region.

By deeply understanding local cultural tourism characteristics and markets, Western Performing Arts Group has practiced precise empowerment, using artistic content to activate tourism and operation to create long‑term value. Looking ahead, the group will continue to deepen its presence in the cultural tourism market, leveraging premium content creation, full‑chain professional execution, and sustained operational systems to help regions build new heights of cultural tourism integration, ensuring that high‑quality performing arts truly become a powerful driving force for high‑quality cultural tourism development.