With the rapid development of tourism and cultural and creative industries, the integration of cultural and creative industry Park and tourism industry has been paid more and more attention, forming a new tourist hotspot.

The tourism development of Wenchuang Park is a typical representative of the integration and development of the cultural industry and tourism industry. It embodies the extension of the two industries and effectively realizes the transformation of consumer groups and industrial space.

The current common cultural and creative industry park mainly includes:

Art design parks such as Beijing 798 Art District and Shanghai Old Pier Creative Park;

Film and TV animation theme park, such as Hengdian Film Studio, Changzhou Play Valley;

Theme amusement parks such as Happy Valley and Fantawild World;

Performance entertainment park, such as Beijing Tianqiao Performing Arts District, Hangzhou Songcheng;

Historical and cultural blocks, such as Beijing Nanluoguxiang, Zhejiang Wuzhen and so on.

As the management and operation of cultural and creative industry parks become more and more mature, its tourism value development should also continue to breakthrough.

 Firstly, the tourism development of cultural and creative industry park needs to experience an upgrade

At present, most of the tourism in the cultural and creative industry park is still mainly for sightseeing and shopping, and there are insufficient projects for consumers with strong participation willings.

The study found that the cultural and creative industry parks usually have a relatively concentrated business field, such as art design, animation, film and television, music, arts, and crafts.

Therefore, from the perspective of tourism value innovation, we can start from the participatory experience of the consumer groups in the park, and design a more targeted and professional technical experience around the tourists who have a certain willing in the corresponding fields. 

For example, in the art design park, a fixed area for tourists can be opened according to the principle of separation between the public experience area and the office area. It is used for graffiti and creation, and regularly select the fun, artistic level, popularity, outstanding works and make permanent displays in the park.

Music, film, and entertainment arts creation parks can also encourage enterprises in the park to participate in the design of experiential projects for visitors with professional or non-professional backgrounds, such as professional studio experience show, impromptu micro-film creation, and development of an experienced style drama stage.

The professional project experience can attract more industry visitors, enabling the park enterprises, merchants and consumers to establish a closer communication link, while also creating direct consumption, effectively increasing the profitability of enterprises and merchants.

Secondly, enrich the park activities, enhance the brand image

In the tourism industry, festival activities are an important means of gathering a large number of people in a short period of time. Cities with developed tourism industries will form their own brand activities, such as the Qingdao Beer Festival and the Harbin Ice and Snow Festival.

Activities are also an effective reflection of realizing brand marketing in the park. Creative parks can gather popularity, enhance influence and activate the business atmosphere through art exhibitions, theme festivals and cultural performances.